Modern Bot Cost Calculator

Enter Your Metrics

Account Takeover (ATO) ▶

Incidents per Year

Resolution Cost per Incident ($) (?)

Annual Growth of Incidents (%) (?)

Ad Campaigns▶

Annual Campaigns

Average Spend per Campaign:

Display Ads Spend ($)

Paid Search Spend ($)

Paid Social (Awareness) Spend ($)

Paid Social (Lead Gen) Spend ($)

Content Syndication Spend ($)

Estimated Invalid/Bot Traffic (%) (?)

Ad Fraud▶

Annual Ad Spend ($)

Estimated Fraudulent Traffic (%) (?)

Carding & Payment Fraud▶

Failed Transactions per Year

Fee per Transaction ($) (?)

Customer Churn▶

Number of Customer Accounts

Average Annual Revenue per Customer ($)

Chance of Attrition (%) (?)

DDoS Attacks▶

Hours of Downtime per Year

Average Hourly Revenue ($)

Site Outage ▶

Average Order Value ($)

Number of Lost Orders per Year

Estimated cost over three years without bot defense.